This week we pivot to...Video? Newsletters? Paywalled newsletters? Subscriptions? Memberships? As the world of #magazinemedia changes and diversifies and expands, I think the real answer is that we are constantly charting multiple new paths simultaneously.In the past, I've jokingly referred to my home base of single copy sales as the shallow bay by the sea of the magazine business. I think that's apt considering how wide and diverse the magazine world is these days.
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The World of Magazine Media (And Other Stuff…
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This week we pivot to...Video? Newsletters? Paywalled newsletters? Subscriptions? Memberships? As the world of #magazinemedia changes and diversifies and expands, I think the real answer is that we are constantly charting multiple new paths simultaneously.In the past, I've jokingly referred to my home base of single copy sales as the shallow bay by the sea of the magazine business. I think that's apt considering how wide and diverse the magazine world is these days.