100%. I think Tattered Cover compliments the B&N brand the way Brentanos complimented Waldenbooks. Rather than providing an upscale counterpoint to mall-based Walden, Tattered gives
B&N some breathing space from the 'indie killer" reputation and adds small-retail credibility. I would love to see B&N expand the Tattered brand in 3000 sq ft increments across urban centers and underserved tertiary markets. This move could be the biggest revenue driver for print magazines in quite some time. At its height, Waldenbooks had over 1200 averaging that footprint - all of them with a sizable magazine section in the front 20 feet of the store.
100%. I think Tattered Cover compliments the B&N brand the way Brentanos complimented Waldenbooks. Rather than providing an upscale counterpoint to mall-based Walden, Tattered gives
B&N some breathing space from the 'indie killer" reputation and adds small-retail credibility. I would love to see B&N expand the Tattered brand in 3000 sq ft increments across urban centers and underserved tertiary markets. This move could be the biggest revenue driver for print magazines in quite some time. At its height, Waldenbooks had over 1200 averaging that footprint - all of them with a sizable magazine section in the front 20 feet of the store.
It would be an interesting concept to try. I simply hope that now that the company is out of bankruptcy we can get mags back into them.