One thing we humans are good at is following, imitating, copying. If you spend five minutes looking into the history of magazine publishing, you’ll notice that right off of the bat. My first job in the publishing business was for a company that was excellent at following trends. Word Seek puzzle books were big? We launched Find-a Word and then Seek-a-Word just to get a piece of the puzzle pie. Soldier of Fortune was having some success in the weapons space, we launched Gung Ho! Magazine. My first employer had a stable full of titles that modeled the editorial content of other more successful publishers. Back then, the market was very forgiving and we were pretty successful.