I'd like to say something to the people who keep writing columns that say, "Print is dead." Look, this is just tiresome 13 years on. Can we just not?Print isn't dead. However, it has lost much of its clout and its allure to the large mainstream publishing houses and advertisers that produce them or feed them. What is bringing this reaction on from me? Condé Nast is eliminating the print edition of Allure Magazine at the end of the year and of course, we're seeing all sorts of writers with "feelings" about this.For the record: This is not shocking. This is not the death of print. This is not the end of the world. People who work in the world of print (And, yes, Digital) magazines are not in mourning, walking the streets of Midtown Manhattan rending their garments and chanting funereal dirges.Well, I should hope not. That would look really silly. But I bet they're updating their LinkedIn profiles.Allure was launched thirty one years ago and that's a pretty long life for a magazine and a brand. It filled a very specific niche when it was launched. The original audience has aged out of the brand and the current audience for their editorial does not live in and with the world of print magazines. They're online. Allure will remain online. Accept that. Or don't. As a worker in the magazine world, it is disheartening to witness the loss of cultural clout. It is a hard thing to accept. You may still think your job is pretty cool, but the rest of the world has moved on.On the bright side: There's a really good chance that Hollywood will never, ever, ever make another magazine based rom-com.
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It's Tuesday: Let's Just Put A Pin In That…
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I'd like to say something to the people who keep writing columns that say, "Print is dead." Look, this is just tiresome 13 years on. Can we just not?Print isn't dead. However, it has lost much of its clout and its allure to the large mainstream publishing houses and advertisers that produce them or feed them. What is bringing this reaction on from me? Condé Nast is eliminating the print edition of Allure Magazine at the end of the year and of course, we're seeing all sorts of writers with "feelings" about this.For the record: This is not shocking. This is not the death of print. This is not the end of the world. People who work in the world of print (And, yes, Digital) magazines are not in mourning, walking the streets of Midtown Manhattan rending their garments and chanting funereal dirges.Well, I should hope not. That would look really silly. But I bet they're updating their LinkedIn profiles.Allure was launched thirty one years ago and that's a pretty long life for a magazine and a brand. It filled a very specific niche when it was launched. The original audience has aged out of the brand and the current audience for their editorial does not live in and with the world of print magazines. They're online. Allure will remain online. Accept that. Or don't. As a worker in the magazine world, it is disheartening to witness the loss of cultural clout. It is a hard thing to accept. You may still think your job is pretty cool, but the rest of the world has moved on.On the bright side: There's a really good chance that Hollywood will never, ever, ever make another magazine based rom-com.