If you follow me on Twitter, are a regular reader of this newsletter, or used to read my semi retired blog, “From the Foredeck of the Titanic”, you may have noticed that I am occasionally skeptical about the strategies media executives dream up in the boardroom. I'm that way because I’ve been on the receiving end of those "strategies". In a few instances I've had to clean up the mess afterwards.But I should try to be more fair. sometimes things work out in spite of themselves and sometimes the strategies are actually pretty good.Last week the Pandemic Publishing Roundtable had a meeting with TMB (Trusted Media Brand - Reader’s Digest) CEO Bonnie Kintzer. Bonnie laid out for us all that her company has done throughout the pandemic and the steps they’ve taken recently to grow. The steps her company has taken are a great example of how to do things with forethought, persistence and grace.We should be able to share the transcripts from that meeting very soon.Until then, the first article in this week’s newsletter is from MediaPost and discusses a slew of appointments TMB has made as a result of their recent acquisition of Jukin Media