The ghosts are here. It seems like we’re still in the middle of “unprecedented times” so, go ahead. Put on your costume, head out the door and get yourself and your team some well earned candy.Honestly, how many of you really went out and played tricks on Halloween?No, don’t answer that question.So, audits are complete, budgets are in, media kits are out. The ad sales folk are in the air schlepping physical and digital space. Staff are pounding the keyboards lining up meetings and getting contracts out. Your production folk (presuming the C-Suite didn’t outsource them years ago) are under their desks quietly talking on their phones, trying to find transport, ink and paper. The digital staff is wondering how many more e-books and newsletters they'll have to crank out.Will your Halloween bag be full of candy? Or rocks? What are you prepared for?
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It's Tuesday: 5 Things About the World of…
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The ghosts are here. It seems like we’re still in the middle of “unprecedented times” so, go ahead. Put on your costume, head out the door and get yourself and your team some well earned candy.Honestly, how many of you really went out and played tricks on Halloween?No, don’t answer that question.So, audits are complete, budgets are in, media kits are out. The ad sales folk are in the air schlepping physical and digital space. Staff are pounding the keyboards lining up meetings and getting contracts out. Your production folk (presuming the C-Suite didn’t outsource them years ago) are under their desks quietly talking on their phones, trying to find transport, ink and paper. The digital staff is wondering how many more e-books and newsletters they'll have to crank out.Will your Halloween bag be full of candy? Or rocks? What are you prepared for?