While you’re sipping away at your pumpkin spice latte and contemplating your next handful of candy corn, consider this: New Years’ Eve is only 87 days away.Holy smokes! Where did the year go?Please don’t worry. I’m not about to lay on you one of those “It’s time to think about what you didn’t accomplish this year and how you can do better next year” thought pieces. (I hate that stuff, don't you?) No, I really just want to sit for a minute and think about how fast the time goes.In the consumer magazine world, we’re all holding our breath as we finish our prep for those “holiday” promotions we’ve all been planning. Will they work? Will new readers come on board? Click to commit? Sign up for a long term relationship? Pick up a copy from that special display and then sign on for more? Maybe even head over to the e-commerce platform and buy some stuff to give away for the holidays?Or will our sub cards and e-mails and unsold copies be scattered to the winds like so many fall leaves?Stay tuned…
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It's Tuesday: 5 Things About the World of…
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While you’re sipping away at your pumpkin spice latte and contemplating your next handful of candy corn, consider this: New Years’ Eve is only 87 days away.Holy smokes! Where did the year go?Please don’t worry. I’m not about to lay on you one of those “It’s time to think about what you didn’t accomplish this year and how you can do better next year” thought pieces. (I hate that stuff, don't you?) No, I really just want to sit for a minute and think about how fast the time goes.In the consumer magazine world, we’re all holding our breath as we finish our prep for those “holiday” promotions we’ve all been planning. Will they work? Will new readers come on board? Click to commit? Sign up for a long term relationship? Pick up a copy from that special display and then sign on for more? Maybe even head over to the e-commerce platform and buy some stuff to give away for the holidays?Or will our sub cards and e-mails and unsold copies be scattered to the winds like so many fall leaves?Stay tuned…