Every now and then Baird Davis, a retired Ziff-Davis Publishing circulation VP will pen an article that shows up in an industry trade journal like Folio, Publishing Executive or the BoSacks newsletter. He reviews the latest AAM (formerly ABC Audit of Circulation) statistics and offer some analysis. It may not be his intention, but Baird’s articles always felt like a slap upside the head to me and many of us magazine professionals. “Wake up, already” his op-eds seem to say. Years ago in what now feels like another reality timeline I was a consultant to Ziff-Davis and Baird was a level or two above my report. Sometimes he would come visit one of the magazine wholesalers I was calling on and it always felt like I was reporting in to my very stern (but fair) uncle. You know; the one you always double checked to make sure your pants were creased properly, that you were sitting up straight and your tie was tied properly. This morning in a post titled “