Let's give a big "How's it going?" to all of those circulation folks out there prepping audited circulation reports for the first half of 2021. How are things going with AAM or BPA or whoever you upload to? What do the numbers look like? Compared to last year? To 2019?For those of you not in the know: AAM is the Alliance for Audited Media and BPA is BPA Worldwide. These are auditing houses that reassure advertisers that their client magazines are reporting accurate numbers.Note that most consumer and business magazines do not audit their circulation. It's not because the publishers are thieves (Yeah, admit it, that's what you were thinking). It's because the advertisers don't require it.It should also be noted that from experience, the folks who work at these companies (AAM & BPA) are incredibly dedicated and really good to work with.
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A look at the world of magazine media - Issue…
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Let's give a big "How's it going?" to all of those circulation folks out there prepping audited circulation reports for the first half of 2021. How are things going with AAM or BPA or whoever you upload to? What do the numbers look like? Compared to last year? To 2019?For those of you not in the know: AAM is the Alliance for Audited Media and BPA is BPA Worldwide. These are auditing houses that reassure advertisers that their client magazines are reporting accurate numbers.Note that most consumer and business magazines do not audit their circulation. It's not because the publishers are thieves (Yeah, admit it, that's what you were thinking). It's because the advertisers don't require it.It should also be noted that from experience, the folks who work at these companies (AAM & BPA) are incredibly dedicated and really good to work with.