It'sTuesday. Five Things About the World of Magazine Media - Issue #13
Fall is coming. Budgets are closing. Time to put that deck together, head up to the 32nd floor conference room and show them what you've got.
With that in mind I should tell you that I do love me some business speak. Frankly speaking, at the end of the day, I will happily leverage my lexicon of core competencies in order to best synergize my best practices.
You savvy?
After all, I don't need your buy in to put the best tiger team in the world onto the hob. I've empowered them to open the kimono to the best scalable solution. Our earnings will be so robust! We'll be over the wall in no time!
OK. Are you tired of that? I'm tired. And it's not even Fall yet. But go ahead and check out the article about Forbes Magazine going all SPAC and I think you'll agree. It's time to reach out, punt, and then park that car!
#1. Forbes Goes SPAC (Not splat!)
Forbes to become public company through $630M SPAC merger — nypost.com The Forbes deal with Magnum Opus, which is expected to raise $600 million in proceeds for Forbes, also includes a private investment in public equity, or PIPE, of $400 million.
Forbes to go public via $630 mln SPAC merger to expand consumer business | Reuters — www.reuters.com The publisher of Forbes magazine will go public through a merger with a blank-check firm in a deal that values the combined entity at $630 million, the companies said on Thursday, the latest example of media companies catching the boom of special purpose acquisition companies (SPACs).
I don't know what else to add here. Forbes going all public is fine. I don't think it will work. But good luck and I hope I am very, very wrong. Meanwhile, I love me some good business speak and these articles just spoke to me.
#2 It's worse than you think: In which Professor Galloway writes about the launch of Facebook's Horizon Workrooms
Meta… verse | No Mercy / No Malice — www.profgalloway.com The greatest impediments to changes in our traditional roles seem to lie not in the visible world of conscious intent, but in the murky realm of the unconscious mind. —Dr. Augustus Napier The Metaverse The Zuck is obsessed with another Augustus, world-conquering emperor Augustus Caesar. But the boy-who-would-be-emperor has a problem, something standing between him […]
When Scott Galloway doesn't like something he really doesn't like it. If you're smart, you'll pay attention to what the Professor thinks. For the record: I will avoid this like the plague. I like my legs.
#3. NY Magazine has a Triple (!!!) Gatefold. Their first ever.
On the Cover: ‘Succession’ and Naomi Campbell -- New York Media Press Room — nymag.com For New York’s August 30–September 12, 2021, issue cover, fall preview meets fall fashion with ‘Succession’ on one side, and Naomi Campbell on the other.
It features the cast of Succession on one side, and Naomi Campbell on the other. Naomi stars in The Cut's Fall Fashion Issue. In case you were wondering, I'm going to pick up a copy for my collection at my local B&N.
#4. UPS Projects Peak Demand to Exceed 5M Packages Per Day This Fall
Registration for article may be required:
Retail Dive Trendline on A look at the upcoming holiday season Retail industry news, voices and jobs. Optimized for your mobile phone.
Just think about that one for a minute. Their capacity is expected to be exceeded by 5 million packages. In case you were wondering, the population of Cook County, IL (Chicago and close in suburbs) is 5.1 million.
#5. Substack Writer Simon Owen fills us in on life for the Substack "Middle Class"
The gritty reality for Substack’s middle class - by Simon Owens - Simon Owens's Media Newsletter — simonowens.substack.com Star journalists generate six figure revenue within weeks after launching on Substack, but that's not the reality for most writers.
I didn't find this piece from former reporter Simon Owen all that surprising. The first pioneers in the digital self publishing book world did very well. So it's not surprising that the big named blue checkmark journalists are sucking up the six figure deals and everyone else has to work remarkably hard to create a Substack "middle class."
Read all the way to the end. The piece is actually hopeful.
No magazine zen or magazine agita this week. The zen this week is Chicago in the fall...
Agita this week is brought to you by my HP Printer which spent a few hours this past week "updating". In all honesty, since I bought it last year, I am convinced that this printer is sentient, evil and plotting against me.
