Caption This: So Jesus and Irina Go To The Beach....

One of the many things I like about the book-a-zine trend is the opportunity they create for unique and interesting displays on the mainline. Usually I'm thinking more about Feature Pockets, Counter Top Displays, Pre-Packs and Half Pallets.

But sometimes, juxtaposition will work too.

Here's a great example: We know that the once weekly magazine US News and World Report is now a series of special interest 'zines covering the best hospitals, colleges, historical episodes and the like. Sports Illustrated's weekly magazine is best known these days for their Swimsuit issue. So why not have a "Swimsuit Extra"?

The picture below was sent to me by a colleague who spotted this incredibly creative display while out on a retailer check. You do have to wonder if the merchandiser did this deliberately, or if it was serendipity in action.

Either way, I need to give this merchandiser a well deserved pat on the back.

Here are a few other displays this year that gave me a much needed chuckle:

Display of the Week: Crazy? Crazy Brave? Or Strategically Genius?

Magazine Display of the Week: Success=Harry Potter

Kate and Prince William Vs. The Hackers

Which one of these do you think is the best? And as always, feel free to send me any creative displays you come across and I will happily post them.